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内容简介:
Sixty percent of all new businesses go under in the first five years.Why?Many Business Owners fail to plan.Streetwise Complete Business Plan with Software helps you write a business plan that will address the inues financiers,stockholders,and customers really care about.
书籍目录:
Introduction
Part 1 The Basics of buiness Planning
CHAPTER 1 Creating Your Business Plan
Getting Started
Keep in Mind Your Audience
Strategy Is the Core of Your Business Plan
Think Competityvely Throughout Your Plan
Don't Overreach with Your Business Plan
CHAPTER 2 Getting a Bank Loan
What are the Three"C's"?
Can You Get a Business Loan?
How to Get the Bank's Money,Even When the Bank Says"No!"
Getting an Appointement with the Bank
CHAPTER 3 Attracting equity Investiors
……
CHAPTER 4 Planning for Profits
CHAPTER 5 Questions and Answers
Part 2 Writing the Business Plan
CHAPTER 6 Font Matter
CHAPTER 7 Summary
CHAPTER 8 Vison
CHAPTER 9 Market Analysis
CHAPTER 10 Competitive Analysis
CHAPTER 11 Strategy
CHAPTER 12 Products/Services
CHAPTER 13 Sales and Marketing
CHAPTER 14 Operations
Part 3 Creating the Financials
CHAPTER 15 Preparing the Financials
Part 4 Sample Plans
CHAPTER 16 Ranbow kites,Inc.
CHAPTER 17 Lawn Masters of Newton
BLANK FORMS
Profit and Loss projection
Cash Flow Projection
Balance Sheet Projection
Index
作者介绍:
Bob Adams in one of the foremost on small businesses.adams has successfully financed and started twelve different businesses,including adams media corporsiton,a Multimillion-dollar publishing company.He Produced the Streetwise Business Tips series for Fi
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编辑推荐
-Janet Holloway, Director, Kentucky Small Business Development Center
"I like the book, and would not hesitate to recommend it."
Book De*ion
Write an Effective Business Plan in No Time Flat!
Sixty percent of all new businesses go under in the first five years. Why? Many business owners fail to plan. Streetwise® Complete Business Plan with Software helps you write a business plan that will address the issues financiers, stockholders, and customers really care about.
Streetwise® Complete Business Plan with Software gives you the insight your business needs to withstand the rigors of today’s marketplace. Whether you’re an entrepreneur starting a new business-or an owner trying to improve the performance of an existing company-this savvy kit makes writing a business plan effortless.
Some of the essential business issues addressed include:
-Budgeting and financials
-Competitive analysis
-Management
-Marketing
-Sales and marketing
-Strategic planning
Filled with sample business plans and financial worksheets, this guide and CD-ROM does the work for you and lets you easily create a powerful business plan that will position you and your organization for success.
Thorough Instructions and Examples
Unlike other books, Streetwise® Complete Business Plan with Software gives you multiple choices of prewritten text for every part of your plan. You’ll spend less time searching for the right wording-and you’ll produce a better plan!
Includes a CD-ROM That Does the Hard Work for You!
Compatible with Windows 95 and Windows 98, Streetwise® Complete Business Plan has software that creates a picture-perfect business plan from information you input. You can also export finished plans to Word, Wordperfect, Lotus, and Excel. By just plugging in your numbers, you’ll be able to create budgets and turn projections into reality. You’ll be able to really control your business-and drive it to high growth and profitability.
Projecting Finances Has Never Been Easier!
Just insert your numbers into the formulas provided, enter the results on the worksheets, and add up the columns—and you’re done! It’s that easy.
Includes Complete Sample Business Plans!
As an added bonus, you get two complete sample business plans, both created using the prewritten text options and financial worksheets included in this book.
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