书海阁 -Streetwise Customer-Focused Selling
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Streetwise Customer-Focused Selling书籍详细信息

  • ISBN:1558507256
  • 作者:暂无作者
  • 出版社:暂无出版社
  • 出版时间:2005-02-01
  • 页数:388
  • 价格:182.30
  • 纸张:胶版纸
  • 装帧:平装
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  • 更新时间:2025-01-19 02:08:02

内容简介:

In today's marketplace,traditional selling techniques don't always work.Buyers don't want to hear about all the fancy features of your product or service .They want to know how it will help[ their business.

Customer-Focused Selling shifts you away from the tr4aditional selling techniques of mainpulation,tactics,and *ing to help you truly connect with your customers.Sales will go up not because you are pushing your "stuff",but because you are closely working with your customers to solve their problems and deliver results.


书籍目录:

FOREWORD

SECTIION 1 A NEW STYLE OF SELLING

CHAPTER 1 ANYONE CAN SELL!

CHAPTER 2 WHAT'S WRONG WITH THE OLD SELLING APPROACHES?

CHAPTER 3 CUSTOMER-FOCUSED SELLING

SECTION 2 PREPARATION MAKES THE DIFFERENCE

CHAPTER 4 KNOWLEDGE IS POWER

CHAPTER 5 FINDING NEW CUSTOMERS

CHAPTER 6 GETTING IN THE DOOR

CHAPTER 7 PRE-CALL PLANNING

SECTION 3 ANATOMY OF THE SALE

CHAPTER 8 BREAKING THE ICE:SETTING THE TONE

CHAPTER 9 BUILDING TRUST

CHAPTER 10 UNDERSTANDING THE BUYER

CHAPTER 11 SELLING BY ASKING QUESTIONS

CHAPTER 12 SHUP UP AND SELL!

CHAPTER 13 SELLING SOLUTIONS,NOT PRODUCTS

CHAPTER 14 GETTING PAST OBJECTIONS

CHAPTER 15 GAINING AGREEMENT

CHAPTER 16 FOLLOWING-UP THE SALES CALL

SECTION 4 STILL MORE SALES LEADS

CHAPTER 17 GENERATING REFERRALS

CHAPTER 18 NETWORKING

CHAPTER 19 GETTING NOTICED

SECTION 5 BE YOUR OWN SALES MANAGER

CHAPTER 20 GETTING AND STAYING ENTHUSISTIC

CHAPTER 21 GOAL SETTING

CHAPTER 22 TIME MANAGEMENT

SECTION 6 THE EXTRA EDGE

CHAPTER 23 THE TWELVE BIG KEYS TO SALES SUCCESS

CHAPTER 24 THE TWELVE BIG SALES MISTAKES

CHAPTER 25 DRESS TO SUCCEED

CHAPTER 26 SELLING TO MULTIPLE DECISION-MAKERS

CHAPTER 27 WINING AND DINING

CHAPTER 28 USING ELECTRONIC MEDIA TO BUILD SALES

CHAPTER 29 SALES COACH

CHAPTER 30 SUCCEED WITH CUSTOMER-FOCUSED SELLING

APPENDICES

INDEX


作者介绍:

Nacy F.Stephens,assists sales reps,senior executives ,adn business owners throughout the world on how to consistently gain new business with unique networking and sales methods.Her clients include Price Waterhouse,Siemens ROLM Communications,BankBoston,Am


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