The Medium is the Massage An Inventory of Effects 媒介即按摩（麦克卢汉 传播学代表作）ISBN=9780141035826 下载 pdf 百度网盘 epub 免费 2025 电子书 mobi 在线

Well known for coining the term 'Global Village', Marshall

McLuhan's thinking was, and still is, revolutionary. His theories,

many of which are illustrated in this astonishing 'inventory of

effects', force us to question how modes of communication have

shaped society. This is an astonishing work by a truly astonishing

man. "The Penguin on Design" series includes the works of creative

thinkers whose writings on art, design and the media have changed

our vision forever. This is one of four books in that series.

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Marshall McLuhan was a Canadian educator, philosopher and

scholar - a professor of English Literature, a literary critic and

a communications theorist. McLuhan's work is viewed as one of the

cornerstones of the study of media theory. McLuhan is known for

coining the expressions 'the medium is the message' and the 'global

village'.

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在线阅读地址：The Medium is the Massage An Inventory of Effects 媒介即按摩（麦克卢汉 传播学代表作）ISBN=9780141035826在线阅读

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在线购买地址：The Medium is the Massage An Inventory of Effects 媒介即按摩（麦克卢汉 传播学代表作）ISBN=9780141035826在线购买

我们时代的媒介或过程正在重塑和重构社会性的相互依存，正在重塑和重构我们生活的方方面面，这个媒介是电子技术。……社会是由人传播所用的媒介形塑的，而不是由传播的内容形塑的，古今皆然。……字母表和印刷技术养成并鼓励分割肢解的、专门化和分离的过程。电力技术养成和鼓励统一性和人的卷入。如果不了解媒介的运行机制，那就不可能理解社会文化变革。P6

在很大程度上，“焦虑的时代”源于这样的习惯：试图用昨天的工具，即昨天的观念做今天的事情。P7

当今的时代为我们用幽默的方式学习提供了机会。一个令人感悟或富有洞见的笑话常常是意义隽永的，它胜过从封面到封底连篇累牍的陈词滥调。P8 ……幽默是交流系统，是环境的探针，其功能是传播并探索正在发生的事情。幽默给我们提供最吸引人的反环境工具，它不研究理论，但常常是解释变化感知的最佳指针。早前社会的热闹靠情节曲折的故事，昔日的社会需要故事情节。今天的情况正好相反，幽默没有故事情节，没有序列。幽默通常由许多故事叠加紧缩而成。P90

“儿童”是17世纪的发明；莎士比亚的时代不存在“儿童”。直到那时，儿童一直与成人世界融为一体；此前，我们当代意义上所谓的“儿童”是不存在的。今天，儿童的成长过程显得荒诞，他生活在两个世界中，两个世界都没有扶助他成长的倾向。“成长”——这是我们时代的新任务，这是全盘的新任务。单纯的课堂教学是不够的。P16

遗憾的是，许多政治改革计划本意是好的，目标是舒缓失业的痛苦，却适得其反。这说明，改革者对媒介影响的真实性质一无所知。P18

不同观点高度一致那种意义上的“公众”已经终结。今天继之而起的是“大众”（mass audience），他们可以当作创造性、参与性的力量，但他们得到的仅仅是一揽子的被动娱乐。……一种新政治形式正在兴起，我们尚未留意其兴起方式。起居室成了选举投票亭。我们通过电视参与自由进军、战争、革命、污染等各种事件，这样的参与正在改变一切。P20

书籍介绍

Well known for coining the term 'Global Village', Marshall McLuhan's thinking was, and still is, revolutionary. His theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society. This is an astonishing work by a truly astonishing man. The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. This is one of four books in that series.